Cohesive Brand and User Experience

Team Lead / Visual Design

At PAREXEL, one of my primary objectives was to design a unified user experience to enhance our brand equity and consistency across a suite of products dedicated to the management of clinical trials.

Problem

The suite of 10+ products was suffering from the effects of multiple company acquisitions and disparate product engineering teams, which led to a confusing and inconsistent user experience (see figure 1).

Solution

I led a small group of talented designers and front-end developers to design and develop a consistent, scalable, responsive solution that would meet the user and business needs across all internal product groups.

We focused our efforts on:

• Product logos
• Fonts and colors
• Header layout
• Footer content
• UI components
• Iconography

We created a UX library to deliver downloadable assets to product groups.