Website Re-Design

UX Assessment / Wireframes

At Schematic (now Possible), Access Hollywood was in need of a re-design to better work with their content management system and to increase ad revenue.

Problem

The site design was inconsistent with content chunks being repeated throughout resulting in a redundant experience and the loss of valuable revenue generating ad space.

Solution

I designed a flexible template layout to work seamlessly with their content management system for easy updating. The overall experience brought more imagery and stories above the fold while accommodating for plenty of ad generating space.